Television Advertising
Kevin Holowiski, Andy Jung, Mark Kaline, David Grueneberg, Pattie Glod and Kaki Hinton
Comments on television (and other) advertising by six members of the ANA Television Committee. Topics covered: 1) has TV programming degenerated?; 2) advertising to children under eight; 3) views on TiVO and whether it is a challenge; 4) which medium supplies the most useful data?; 5) which medium has the best sales reps; 6) the need for media people to understand one’s product (universal agreement!); 7) partnerships with media companies; 8) benefits of using an agency or a media buying company to buy media; 9) network integration fees; 10) feelings on branded entertainment.
Television Advertising
We asked Some Members of the Ana's Television Committee to Come Together and Give Us their Views on Some Very Pertinent Subjects. The Discussion was Wide-Ranging and their Opinions, at Times, Quite Diverse
Pattie GlodMarketing & Media, Limited BrandsDavid GruenebergBristol-Myers SquibbKaki HintonAdvertising Services, PfiserKevin HolowickiAdvertising Media Services, GlaxoSmithKlineAndy JungAdvertising Media Services, KelloggMark KalineFord Motor Company
HAS TV PROGRAMMING GONE TOO FAR WITH IT'S CONTENT?
Kaki:I think the Family Friendly Programming Forum (established in 1999) has energized the networks to develop more family friendly viewing options and...