Media Outlook 2005

Commentators review the current status of various media in the United States. 1) Consumer magazines: succeeding by engaging with the ‘I-culture’ and getting closer to the individual desires of their readers.

Media Outlook 2005

CONSUMER MAGAZINES

A Circulation of One: How Magazines can Thrive in a New Age of Consumerism

Jack Griffin, President, Publishing Group Meredith Corporation

Much has been written, discussed, and sensationalized about the “I” voice that now pervades our culture. Apple's iPod and McDonald's “I'm Lovin' It” deliver a cultural message beyond memorable marketing campaigns. They say — and sell — “CustomIze Me.”

To consumers looking for commercial experiences that are more personalized, emotional, and connected, it's a message that's working.

What Role Will Magazines Play as the “I” Culture Evolves?

Samir Husni, the University of Mississippi journalism...

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