Advertising Self-Regulation

Jim Guthrie

Describes the development and benefits of advertising self-regulation in the United States. NARC (National Advertising Review Council) is the advertising industry alliance of the AAAA, AAF, ANA and CBBB.

Advertising Self-Regulation

A Highly Reliable Return On Investment

Jim Guthrie National Advertising Review Council NARC

Although advertising self-regulation may be low on top-of-mind awareness, it is high on return on investment. Its effective performance is consistently evident in regularly published case reports of competitors who challenge truth and accuracy in one another's advertising as well as the system's own monitoring activities. However, unless directly involved, one might not be aware of over three decades of advertising self-regulation that make an impressive case to respond to any member of congress, government agency or consumer group who might question the industry's...

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