Leveraging The Power Of Online Media: SONY Electronics Perspective

Patrick Vogt and Serge Del Grosso

Describes how Sony Electronics are successfully using the internet to generate sales, both directly and through affiliate partners.

Leveraging the Power of Online Media: SONY Electronics Perspective

Patrick VogtSony ElectronicsSerge Del GrossoDirector Media & Internet Strategy Sony Electronics

Sony Electronics has fully embraced the Internet as an integral, valuable asset to driving communications and business plans in the highly competitive, dynamic consumer electronics marketplace. To us, as marketers, the Internet provides two fundamental ways to engage our end consumers:

  • As a retail channel, Sonystyle.com is our e-commerce platform where consumers can learn about our rich, diverse lines of “Like-No-Other” products, learn about special offers and promotions, and, of course, purchase directly online.

  • As...

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