Financial services: back to the future

Giles Hedger

The challenge to the financial services industry of making the future more relevant to consumers is discussed here.

Financial Services: Back to the Future

Giles Hedger

Money is increasingly all about the future. Life expectancy is increasing, the balance of disposable income is shifting to the over-50s, and within the lifetime of most people reading this the number of working-age people supporting each retiree will be just two. To think about wealth nowadays is to stare out towards a distant and uncertain horizon. It is troubling stuff, particularly since lifetime expenditure currently exceeds lifetime average earnings. At a very simple mathematical level, Future Money is a concept that we all have to engage with, and yet so much...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands