Losers and Lovers: Mobile Phone Services Advertising and the New Media Consumer/Producer

Christina Spurgeon

How do advertising practices need to adapt and change in order to effectively engage new media consumers? Integration has been an important, overarching industry response in recent decades (Cappo 2003; Turow 1997).
  
Losers and Lovers

Losers and Lovers: Mobile Phone Services Advertising and the New Media Consumer/Producer

Christina Spurgeon Queensland University of Technology

Advertising and New Media Consumers

Debate about how new media will impact on advertising in the medium- to long-term future has focused extensively on the new technological capabilities that enable consumers to avoid advertising (e.g., Cappo 2003; Turow 1997). The need for advertising forms to continue to evolve with new commercial media channels and platforms has also been acknowledged (e.g., Donaton 2004). However, surprisingly little ...

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