Motivations to Regulate Online Gambling and Violent Game Sites: An Account of the Third-Person Effect

With online gaming becoming a major entertainment form, there are growing concerns that websites promoting gambling and violent games have undesirable effects.
  
Motivations to Regulate Online G

Motivations to Regulate Online Gambling and Violent Game Sites: An Account of the Third-Person Effect

Fang WanUniversity of Manitoba

Seounmi YounEmerson College

Introduction

With the rapid growth of the Internet gaming industry, marketers have turned to online games as venues for disseminating advertising and promotional messages (Bulik 2004; Emling 2001; Freeman 2001; Goff 2004; Neff 2001). A report by Jupiter Media Metrix states that approximately 35.1 million people participate in playing games on the Internet, and the number of players...

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