Cashing in on Crashes Via Brand placement in Computer Games
The Effects of Experience and Flow on Memory
Lars-Peter SchneiderBAE Systems
T. Bettina CornwellUniversity of Queensland
. . . eating McDonald's products will improve a player's standing in the game, something like a health bonus. (Recent review of The Sims Online by MegaGames (2002); McDonald's paid to have its brand included in the game)
People are watching less television. From surfing the internet to watching PVR recordings and DVDs, people are migrating away from mainstream television and embracing the possibilities of the digital age. This shift...