So you bought yourself a PPM panel … A story of PPM in Belgium and the surplus value for VRT Radio

Since May 2003 the Flemish broadcaster VRT (Vlaamse Radio en Televisieomroep) and its advertising partner VAR (Vlaamse Audiovisuele Regie) have established a fully operational PPM panel for Radio audience measurement, with additional television measurement for cross-media analysis.

So You Bought Yourself a PPM Panel . . .

A Story of PPM in Belgium and the Surplus Value for VRT Radio

Sven LardonVRT, Vlaamse Radio en Televisieomroep, Belgium

Wouter QuartierVRT, Vlaamse Radio en Televisieomroep, Belgium

WHAT IS PPM?

PPM is the newest evolution in audience research. PPM is short for “Portable People Meter” and is a system that measures the amount of contact with an audio medium independent of location. The technology has been discussed several times at ARF/ESOMAR conferences, and for details we would like to refer to the previous ARF/ESOMAR paper (see Patchen and...

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