How electronic measurement is transforming the radio landscape in the United Kingdom. The impact of a national broadcast survey

The paper presents the results of a national broadcast survey using electronic measurement in the United Kingdom compared against the results of the official diary-based Radio Survey.

How Electronic Measurement is Transforming the Radio Landscape in the United Kingdom

The Impact of a National Broadcast Survey

Kelvin MacKenzieThe Wireless Group, United Kingdom

Bill RidleyThe Wireless Group, United Kingdom

WHY A NATIONAL BROADCAST SURVEY WAS LAUNCHED IN THE UK

As Chairman and Chief Executive of The Wireless Group – which owns talkSPORT, the only national commercial speech station in the UK, and 16 local music stations in the UK – I have been campaigning for the adoption of electronic measurement as the radio industry's trading currency for four years.

In 2001-2002, my company, The Wireless Group,...

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