VAI EXPERIENCE IN LATAM
Application of the “Probably Saw” Concept for the Planning of Exterior Advertising Tools
Antonio MirandaPortland Outdoor, Mexico
OUTDOOR LATAM
Specialized Service for the Planning of Exterior Advertisements
Public advertising represents about 8% of the total publicity investment in Latin America. About two years ago in many other markets, exterior advertising figured as the category of alternative media of publicity together with below-the-line activities, on-the-spot-publicity, internet and cinemas. However, the tendency of the control publicity centers to respond to a marketing aim through the viewpoint of integral publicity tools enabled the intensive investigation of exterior advertising....