The Half-Pregnant Currency
The Outdoor Advertising Audit, and Follow-up Steps in the Polish Market
Chris Modzelewski Chief Executive Officer, Emerging Analysis Corporation, United States
SHIFTING WATERS ARE DIFFICULT TO STAND ON – THE CHALLENGES OF AN IMMATURE MARKET ENVIRONMENT
While there is no question that debate is a good thing, the outdoor advertising industry has certainly seen a lot of it in recent years. On the one hand, are travel surveys and traffic audits that promise a reasonably well understood framework and good best practices to be drawn from many markets around the world. But on the other hand,...