Your Customers May Be Closer Than You Think
Gailynn NicksIpsos Loyalty
Since the 1950s, the UK population has spent a progressively lower share of its income on essential products and more on luxuries, leisure and services. At the same time, the internet has revolutionised the way we relate to each other and our communication expectations. Even when you introduce a new edge, the speed and competitiveness of some big retailers and manufacturers means it will not be long before someone has copied your idea and even spent heavily behind it. Witness the recent court actions between fashion designers and...