Think Like the Sun
A New Perspective for Sustainability and Marketing Effectiveness
Tim LoveSaatchi & Saatchi, United States
INTRODUCTION
The evidences of environmental neglect and degradation are becoming more apparent to consumers. The early warning signs via increased media coverage, the obvious facts about world population increases and the projected needs our children will have, in just the next twenty-five years, are alarming. The environmental crisis our civilization is approaching is real. It is not a fanatic's nervousness or overreaction to timid hearts that should stir your soul to action. It is the simple economic call of the consumer....