Conscious consumption in Brazil. Challenges and opportunities

Helio Mattar, Paulo Cidade and Eduardo Schubert

This study resulted from the need to deepen knowledge on reflections and perceptions regarding the consequences of consumption action.

Conscious Consumption in Brazil

Challenges and Opportunities

Eduardo SchubertIndicator GfK, Brazil

Paulo CidadeIndicator GfK, Brazil

Helio MattarInstituto Akatu, Brazil

INTRODUCTION

The sustainability of the current way of production has been discussed by specialists for many years, but the depth with which the general population reflects about this issue has not been followed up sufficiently. It is necessary to generate this knowledge. The level of the population's concern with issues such as environmental degradation, the ever-growing scarceness of natural resources, and the difficulty in storing and processing garbage, must be assessed in order to develop appropriate policies for...

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