Sustainability is not rubbish. A case study of how research helped inform the British debate on how to foster sustainable behaviour in waste management

This paper describes how research helped The Environment Agency to better understand the public's attitudes to domestic waste disposal and the public's willingness and ability to help the government (both local and national) to implement more sustainable waste management policies.

Sustainability is not Rubbish

A Case Study of How Research Helped Inform the British Debate on How to Foster Sustainable Behaviour in Waste Management

Neil SmithThe Environment Agency, United Kingdom

Tim BurnsTest Research Partners, United Kingdom

THE ROLE OF THE ENVIRONMENT AGENCY

The Environment Agency is not a Government department but a non-departmental public body. The Agency aims to protect and improve the environment, with a vision for England and Wales in which people are able to enjoy a rich, healthy, and diverse environment. This means an environment in which air, land and water are cleaner, in which...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands