Linking corporate responsibility to corporate performance. A survey of European corporations

Caterina Carroli and Fabrizio Maria Pini

The issue related to the role of corporate social responsibility in designing companies' strategies and activities is extremely timely, as is shown by recent political decisions at European and national levels as well as the growing interest of practitioners and academics.

Linking Corporate Responsibility to Corporate Performance

A Survey of European Corporations

Fabrizio Maria PiniCommunication Sciences Department, University of SienaMarketing Department, Istituto Studi Direzionali (ISTUD), Italy

Caterina CarroliMarketing Department, Istituto Studi Direzionali (ISTUD), Italy

Paradoxically, at precisely the time when capitalism finds itself with no social competitors – its former competitors, socialism or communism, having died – it will have to undergo a profound metamorphosis.

Thurow 1966: p. 326

It is strongly agreed – both at academic and practitioner levels – that corporate social performance has become an extremely relevant task in managing modern business (Stacey and Sturdivant,...

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