Radio: on the up?

Derek Jones

Derek Jones, managing director of MediaTel Group, produces a SWOT analysis for UK commercial radio and predicts an exciting future.

Radio: On the Up?

Derek JonesMediaTel Group

OK, here is today's project – do a quick SWOT analysis for the UK commercial radio industry right now. Just three or four key factors under each heading. And do it without looking at my attempt below – then we can compare notes.

Welcome back. Now let's see how we match up. As ever with a SWOT, there are threats that might be overcome and turned into opportunities; and opportunities that look good now, but may not work out as planned and may become threats.

Take industry consolidation. It creates an air...

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