The Power of Magazines
Jack KligerHachette Filipacchi Media US
I am a passionate believer in the power of magazines and I am optimistic about the future of our business. This article sets out some of the reasons why, and why I think we need to evolve some of our traditional practices, in order to take advantage of changes in the media landscape and make the most of magazines' competitive advantage.
It is hard to think of a time when there have been more high-quality magazines being produced by magazine publishers – in the US, at least, and the same...