Miller for Mayor - a clean sweep
EXECUTIVE SUMMARY
Results Period: August 2003 – November 10 (Election Day) 2003. (see Figure 1)
Start of Advertising/Communication Effort: Mid-July 2003.
Base Period: January 2003 (David Miller launches candidacy) – August 2003.
There are few political challenges quite like running for mayor of the megacity. The territory is vast; the linguistic barriers formidable; the spending limits inadequate. And, of course, the stakes are incredibly high.
-The Ascent of David Miller, Toronto Life.
This case describes the three critical months leading up to the November 10th...