Celebrity Talent & Popular Music Acquisition
Tilting Back the Playing Field
Jon AlbertThe Albert Company
THE SITUATION
The scenario is the same. You want a piece of popular music for a campaign, or maybe you're looking for the perfect-fit celebrity. A business affairs or talent department person from your agency emails a sales rep they know at a major talent agency, music publisher, or record company.
Your agency gets a quote from the very user-friendly sales person, and you end up paying 150 percent to 300 percent what the talent or music could have cost, and at terms that...