“Are You Tuned In?”
Advertiser/agency financial stewardship & how Sarbanes-Oxley fits in.
Ken FaklerErnst & Young LLP
Lately, many advertisers and marketing professionals have probably been hearing the term “Sarbanes-Oxley” and wondering what this means and how it affects their business. Others have probably been deeply entrenched in this process as art of their company's implementation of these new guidelines. Either way, there has been little written that explains how the marketing and advertising areas are directly affected by this legislation. By the end of this piece, the advertiser will learn more about Sarbanes-Oxley and how the importance of...