Advertising as Public Diplomacy: Attitude Change among International Audiences
Alice KendrickTemerlin Advertising Institute
Jami A. FullertonOklahoma State University
The authors wish to thank Amanda Taylor for her assistance with the project and also to acknowledge support from the Richter Foundation, the Southern Methodist University Office of Research, and the Oklahoma State University School of journalism and Broadcasting.
INTERNATIONAL STUDENT RESPONSE TO THE SHARED VALUES INITIATIVE: THE FIRST U.S. ADVERTISING CAMPAIGN TO THE MUSLIM WORLD
Introduction
IN 2002, THE U.S. DEPARTMENT OF STATElaunched the “Shared Values Initiative” (heretofore referred to as...