Magnum 7 Sins - Driving women to sin across Europe

Faced by stagnant sales, Magnum, the first ‘adult’ ice-cream, launched a campaign to reinvigorate itself across Europe.
Agency: McCann-EricksonAuthor: Dawn Coulter

Magnum 7 Sins: Europe

Driving women to sin across europe – the year that “sin never tasted so good”

INTRODUCTION

Magnum is an unlikely lover but in 2003, many European women let themselves be seduced by him. After all, you could do a lot worse!

In fact, for a woman, Magnum is far more than an ice cream. “He” is the access-point to her sexual fantasies. “He” is both the catalyst to fantasise that her ideal man exists and the comfortfor when she discovers that he may not....

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