TUI Package Holidays

Daniel Adolph

During the past 30 years, the package tour operator TUI has successfully become Europe's largest operator and the premium provider in Germany.
Agency: Jung von Matt/AGAuthor: Daniel Adolph

TUI Package Holidays

INTRODUCTION.

During the past 30 years, the package tour operator TUI has successfully mobilised Germans, enabling them to spread out their towels first thing in the morning on deckchairs all around the world.

The rise of the brand TUI followed a consistent pattern until 2001. Double-digit increases in sales and customers were the norm. Today, TUI is Europe's largest travel services operator and the premium provider in Germany.

On September 11, everything suddenly changed. Terrorism plunged the entire industry, and its flagship TUI, into an unprecedented...

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