How to make good dough. Revitalizing your product portfolio by understanding consumer needs

Although consumer insights had always been collected and annotated, UBF innovations were traditionally based on bakery technical research alone.

How to make good dough

Revitalizing your product portfolio by understanding consumer needs

Pia de WitUnilever Research & Development, Netherlands

Sinéad TwomeySKIM Analytical FMCG, Netherlands

INTRODUCTION

The ability to sow and reap cereals may well have been one of the chief causes that led man to dwell in communities rather than living a nomadic life hunting and herding cattle. About 10,000 B.C. man first started eating a crude form of flat bread – a baked combination of flour and water. Ever since, bread has remained one of the principal forms of food for man. The trade of the...

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