Automobile Dealer Distribution Model
A case study among regional major cities in China
Lin LeiSINOTRUST Marketing Research and Consulting Ltd., China
Mingzhu QiSINOTRUST Marketing Research and Consulting Ltd., China
INTRODUCTION
Research Statement
With the auto booming in China, a reasonable automobile dealer distribution across the country has gradually come to be a biggest issue for almost all large automakers. However, a reasonable channel distribution depends to a great extent on an accurate forecast of sales volumes in various regions. There are 266 regional major cities in China that account for more than 90% of the entire automobile consumption...