Homo Automobilus – An Endangered Species!
Why Should Companies Care about Environment and Social Responsibility? The Answer is Simple: More and More Consumers are Asking for it
Solange Montillaud-JoyelUNEP (United Nations Environment Programme), France
Martina OttoUNEP (United Nations Environment Programme), France
Many businesses encounter corporate social responsibility in the context of the brand when the brand is in trouble. A company does – or fails to do – something that lands it in the corporate social responsibility hot seat. In such cases, poor corporate social responsibility performance poses a risk to corporate reputation and brand. But corporate social...