Tim Brown 24/7 Real Media
In 2003, spending on internet advertising in the UK grew by a massive 80% to more than 350 million, reflecting the new balance in the media mix that online is achieving (Interactive Advertising Bureau (IAB), 2004). But as research analysts and the media were quick to point out, the industry owes its resurgence primarily to the emergence of paid search, the first online ad medium to finally deliver on the...
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