Out with the new, in with the old

Between 1980 and 1990, radical new thinking emerged about how advertising `works’, yet it failed to take root.

Out With The New, In With The Old

Wendy Gordon Acacia Avenue

 Foreward

'At the heart of the once-mighty Inca Empire (1430 1530), the magnetic city of Cuzco draws hundreds and thousands to its cobbled streets, lured by the city's combination of colonial and religious splendours built on the hefty stone foundations of the Incas. In 1950 Cuzco suffered a devastating earthquake that destroyed...

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