How Research Drove The Metamorphosis Of A Public Sector Organisation
Jo Butcher ENCAMSSimon Strutt and Carolyn Bird The Marketing Works
This paper will show how a public sector organisation has been turned around by the innovative use of market research. And how with support from the top this can really make a difference elsewhere in the public sector, not just in creating effective campaigns but also in shaping all areas of work. It will explore how we can help the public sector to be more effective, more...