Research that drove the Metamorphosis of a Public Sector Organisation

Describes how a public sector charity organisation, ENCAMS (Environmental Campaigns) was turned round by innovative use of market research.

How Research Drove The Metamorphosis Of A Public Sector Organisation

Jo Butcher ENCAMSSimon Strutt and Carolyn Bird The Marketing Works

This paper will show how a public sector organisation has been turned around by the innovative use of market research. And how with support from the top this can really make a difference elsewhere in the public sector, not just in creating effective campaigns but also in shaping all areas of work. It will explore how we can help the public sector to be more effective, more...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands