Shazam! As if by magic - a new methodology for a new technology
Graham Williams NOP Media
Introduction
According to BT, William Shakespeare foretold the rise of the telephone in 1594. In A midsummer's night dream, Act 2 Scene 2, Puck addresses Oberon with the words 'I'll put a girdle around the earth in 40 minutes'. It is now widely believed that he was referring to the average length of time customers are kept on hold in customer service IVR systems.
Although the telegraph had been around since 1794, it wasn't until 1875 when Alexander Graham Bell constructed...