What are you doing to drive marketing through your organisation?

John Flynn

Does marketing Influence decisions in every area throughout your company? John Flynn explains why it should.

What Are You Doing To Drive Marketing Through Your Organisation?

John Flynn ComMentor Group

The special feature in the last issue of Market Leader was devoted to various approaches to championing marketing. My view is that those in an organisation who are critical of, or apathetic towards, marketing have never knowingly experienced its value, particularly in their own area of activity.

While marketing professionals must continue to be outward facing, understanding the customer,  the business environment and the revenue opportunity, they must also relate to their organisations' internal communities. Just...

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