KIA Cars

Garret Cummings

Think Before You Drive low budget campaign for the Kia budget car, based on the idea of responsible motoring.
Agency: Mustoe Merriman LevyAuthor: Garret Cummings

Kia Cars

The thinking man's car

A small bit of history

Kia Cars had a troubled start in the UK car market. The marque had been launched in the UK in 1991 with (eventually) three models,  featuring as its most popular, the Pride, a basic car aimed at the budget end of the market, in the days when this often meant 'cheap'.

However, with the emerging-markets crisis in 1997, Kia was unable to maintain its position in the UK, and withdrew. In 1999, with the South Korean economy patched...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands