Agency: Bartle Bogle Hegarty | Author: Dan Goldstein |
Lynx
From the bathroom to the nightclub
Introduction
Lynx is a brand with a winning communications formula: use Lynx and get the girl. To launch Lynx into the shaving category could have been a straightforward brief - surely the ads would write themselves? A superficial analysis of the problem might have suggested that to assert the Lynx personality in this market...