Beth Comstock General Electric Company
In 2002, GE retired one of the most successful advertising campaigns in America, the 'We bring good things to life' campaign, and replaced it with a new global campaign called 'Imagination at work'.
Why? I can only answer that question with another question: What do you think of when you think of GE?
Do you associate GE with the most powerful aircraft engine ever built? How about global information and...
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