Integrated Vs Unbundled? What About Aligned?
Joe Mandese
I ended last month's column with the prediction that the media director would come 'back in to vogue' during 2005. What I should have said is media departments, and the media directors who run them, were coming back in to vogue. And it is already happening. As noted, Foote, Cone & Belding's decision to promote New York-based media director Rich Gagnon to worldwide media...