Agency: Rainey Kelley Campbell Roalfe/Y&R and Walker Media | Authors: Nick Walker and Alice Huntley |
Marks & Spencer Lingerie
Nice knickers don't sell themselves
How advertising made the difference for Marks & Spencer lingerie
AN UNTOLD PART OF A FAMOUS STORY
The changing fortunes of Marks & Spencer are arguably Britain's favourite business topic. Everyone, from young to old, from North to South, has an opinion on whether it's getting it right or wrong and, either way, how it could get it 'righter'. More of a British institution than simply a chain of stores, along with fish and chips,...