Demand Broadband - Making supply match demand

Chris Butterworth, Ben Dansie and Francesca Brosan

This is a textbook regional and small-budget marketing case study covering a unique range of media and reporting a broad series of effects.
Agency: OmobonoAuthors: Chris Butterworth, Ben Dansie and Francesca Brosan

Demand Broadband

Making supply match demand

INTRODUCTION

Most communications campaigns aim to make demand match supply. The Demand Broadband campaign had the opposite objective. Plenty of people in the East of England wanted broadband, but...

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