Agency: Publicis and Publicis Commetrix | Authors: Sam Dias and Fiona Keyte |
Bounty
How advertising caused a seismic change in the UK's use of paper towels
BACKGROUND
In the US Bounty is a mega-brand. Having been around for over 40 years with 35% of the market volume it is synonymous with the paper towel market. So, in 1999,...