Ariel Natural Soap: Ariel Marsella’s “Déjà Vu”

Before the launch of the new Ariel with Natural Soap in Spain and Portugal, Ariel was a brand whose emotional bonds to the consumer were, in many indicators, dangerously close to those that Private Labels (PLs) had managed to establish.
  

Ariel Marsella's 'Dj Vu'

Brand Name: Ariel Natural Soap Client Name: P&GAgency Name: Saatchi & Saatchi Category for this Entry: FMCG Household

Summary

Before the launch of the new Ariel with Natural Soap in Spain and Portugal, Ariel was a brand whose emotional bonds to the consumer were, in many indicators, dangerously close to those that Private Labels (PLs) had managed to establish.

The launch of the new Ariel with Natural Soap, which consumers associated...

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