Countdown
Brand Name: NIVEA Visage Client Name: BeiersdorfAgency Name: TBWA Category for this Entry: FMCG Toiletries & Beauty (Silver)
Summary
The cosmetics and toiletries market is highly segmented and extremely competitive. Product lifecycles are very short and brands must be innovative to further push and defend their market position. The launch of NIVEA Visage Pure Energy with the advertising campaign 'Countdown' created a new consumer need in the face care category: 'Energy for your...