How To Make The Most Of Radio
Roderick White
Radio is the oldest and, until recently, a very neglected electronic medium. TV came in, took over and dominated the ad industry's approach to communications and consumers' idea of where they receive ad messages from. But for some years now, particularly as much of Europe developed effective commercial radio presence, radio has seen a revival in interest; enhanced by the perception that TV is losing some of its magic.
As a result, there...