The Trend Toward Compact Formats
Speech given at INMA Format Change Workshop
Earl J. WilkinsonINMA
Eight months ago, INMA issued a report that set out to answer what seems like a simple question: Does size matter for newspapers? Can a smaller format for the newspaper break our industry out of a circulation slump, and can we convince advertisers to come along with us?
The answer, as of today, is a resounding: 'Maybe.'
For all the importance ...