The trend toward compact formats

INMA Executive Director, Earl J. Wilkinson, outlines the recent trend toward compact format newspapers in the UK.

The Trend Toward Compact Formats

Speech given at INMA Format Change Workshop

Earl J. WilkinsonINMA

Eight months ago, INMA issued a report that set out to answer what seems like a simple question: Does size matter for newspapers? Can a smaller format for the newspaper break our industry out of a circulation slump, and can we convince advertisers to come along with us?

The answer, as of today, is a resounding: 'Maybe.'

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