Newspaper Business Models and Competitive Change
Robert G. Picard Jnkping University
Confronted with competition, technology, economic and market issues, newspapers are finding themselves either being forced to adapt their current business models to compete against these challenges or are having to tap the innovative thinkers in their companies to create new ones altogether. Either way, these forces are fundamentally changing the dominant business model that has been in place for two centuries. (See Figure 1...