Newspaper business models and competitive change

Free commuter newspapers, online content, the decline of telemarketing, and the rise of digital advertising are all examples of some of the many challenges the newspaper industry faces today.

Newspaper Business Models and Competitive Change

Robert G. Picard Jnkping University

Confronted with competition, technology, economic and market issues, newspapers are finding themselves either being forced to adapt their current business models to compete against these challenges or are having to tap the innovative thinkers in their companies to create new ones altogether. Either way, these forces are fundamentally changing the dominant business model that has been in place for two centuries. (See Figure 1...

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