James Peacock Peacock Research, Inc.
As we have learned since the founding of the Radio Ad Effectiveness Lab in 2001, there are many ways to look at 'effectiveness', and a multitude of factors that can affect advertising outcomes. As a result, RAEL is funding several new pieces of research in 2004 and 2005 that examine radio ads in different ways.
One of the more challenging issues concerns the 'how' of radio advertising. It is...
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