Distributing print exposure: a new planning tool

Guy Consterdine describes the UK’s National Radership Survey’s (NRS) readership accumulation study, published in 2004.

Distributing Print Exposure: A New Planning Tool

Guy Consterdine

There is a new tool to improve the planning of UK print media schedules the National Readership Survey's (NRS) readership accumulation study, published in 2004. It provides estimates, publication by publication, of the rates at which the readership of individual issues of newspapers  and consumer magazines build overtime. A more realistic assessment...

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