I Blame J. Walter
Why advertising ideas aren't worth anything
Gordon Torr Nowlan Torr
'Skilled work, when published, costs no more than work without skill. So the best work, such as I give, is the cheapest because it brings better results.'
Mr James W. Thompson, c, 1895
Anyone who has worked in the 'great tradition' of advertising, either for one of the famous name agencies, or for one of the blue-chip clients that take advertising seriously, will know the quest for the great...