District 14 and its contribution to the supreme achievement of advertising

Advertising scaled its highest peak of self-respect and influence on Thursday, 17th July, 1924.This was when the International Advertising Convention (the annual gathering of the Associated Advertising Clubs of the World (AACW)) was held for the first time in London.

District 14 And Its Contribution To The Supreme Achievement Of Advertising

Jeremy Bullmore WPP

No one seems to challenge the view that advertising is held in lower esteem than ever before. Advertising agencies have lost their seat at the top table and no latter-day Tim Bell enjoys late night scrambled eggs at No. 10 Downing Street.

Opinions do divide, however, on the starting date of this decline. When did our trade enjoy its highest levels of prestige and influence and when did it begin its precipitate decline?

Many of us...

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