Creating a new corporate culture for sustainable growth and high performance

Corporate reputation has become an important component of today’s business literature. Numerous academic studies and interest in coverage increase regularly.

Creating A New Corporate Culture For Sustainable Growth And High Performance

A case study

Selim Oktar and Emre Erdoğan KNEXTEP Knowledge Management ServicesTahsin Saltik KOC Holding

INTRODUCTION

Corporate reputation has become an important component of today's business language. A recent issue of Financial Times contained a full page Deutsche Bank's advertising stating the importance attributed to this phenomenon: 'What is more valuable than winning major awards' they asked, and then answered: 'client relationships'. When this advertising is considered with the statement of the chairman, Ackerman, noting that business leaders have to learn...

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